About Us
Veronica-Paramedical Tattooist & Cosmetologist
Introducing Veronica, a skilled and compassionate permanent makeup artist and paramedical tattooist at Lasting Lines PMU. With a background rooted in artistry and a deep commitment to helping others, Veronica brings a unique perspective to her craft, blending creativity with precision to deliver exceptional results.
Veronica specializes in both cosmetic and paramedical tattooing, offering services that not only enhance natural beauty but also restore confidence for clients overcoming medical challenges. Whether it's creating beautifully defined brows, eyeliner, lips, or natural-looking areola restoration, Veronica approaches each service with empathy, artistry, and meticulous attention to detail.
Her dedication to her clients extends beyond the chair. Veronica takes pride in fostering a welcoming and supportive environment, where every individual feels heard and valued. She believes that permanent makeup and paramedical tattooing are powerful tools for self-expression and healing, and she strives to make each experience as empowering as it is transformative.
Brianne-PMU Artist & Esthetician
Brianne combines artistic skill with precision and care, ensuring that every client receives personalized attention and a look tailored to their unique features. She specializes in a range of permanent makeup services, from perfectly sculpted brows to flawless eyeliner and natural-looking lip blush. Her meticulous approach and eye for detail have earned her a reputation for delivering stunning, long-lasting results.
As a certified and experienced permanent makeup artist, Brianne stays at the forefront of industry trends and techniques. She invests in continuous education and uses only the highest quality tools and pigments to ensure safety and satisfaction for clients.
Lorna- Studio Founder & Mentor
Lorna founded Lasting Lines in 1996. She started in cosmetology and painting/sculpting. Lorna fully retired since 2019. She is no longer providing makeup services. Lorna has left her client files with the women at studio for them to see your history and color recipes for future touchups. Lorna is a forever artist who still enjoys creating things. She designed her own home for her retirement and is living near the Grand Rapids area with her husband. They are near her son and his wife who have one of her grandsons!
"Having my own permanent makeup has allowed me more time in the morning. It also assures me that at the end of the day I can still look fresh without having to reapply." -Lorna